Home Care

We spring clean brands through insights that dust off dated positioning and leave consumers feeling refreshed.

What We Do

Home care brands rely on our research to understand the evolving roles their products play across cleaning rituals, simplify routines, and drive preference amid cluttered shelves.

Our Solutions

Ethnographic Research

Embed with consumers during cleaning occasions to identify pain points and opportunities to integrate products into busy lifestyles. Discover innovation spaces to fulfil unmet needs.

1.4%

1.9%

Concept Testing

Optimize new formulations, delivery systems, scents, and packaging with predictive modeling and simulated use tests. Identify the claims and designs that spark joy before launch.

Brand Tracking

Monitor brand health metrics over time to assess performance versus competitors. Survey diagnostic power allows you to double-down on strengths and quickly address emerging weaknesses.

1.3%

1.1%

Shopper Research

Intercept shoppers in-store and virtually to evaluate packaging, messaging, shelf placement, and in-context purchase triggers. Uncover merchandising opportunities to capture shopper attention.